What better proof of business and personal integrity than a customer testimonial? Testimonials work because they're not written by you. It is not what you think about you it's the results of what others have experienced through your business.. This gives excellent credibility to you and your business. Give your marketing material the edge-Have a great headline!

Headlines are the single most important element in your marketing material. If you were to study headlines, you would find that the more successful headlines immediately stand out and capture your attention.

Add a compelling story to your ads and sales letters. Interestingly enough, I've learned that most people have grown up with stories told by their parents, relatives or teachers. Reading stories is a natural part of life to most people. Stories connect you with your reader. So tell a story about yourself or your business. You may not find it interesting, but, in most cases, your readers will.