-Sharing Before and After-This is similar to weight loss commercials-
"This is what I looked like before or these are the pants that I wore before I lost all of the weight using this product."
or "I was only able to sell $50 worth of my own product before I signed on with Happy Food Demo Services-Now my sales are well over $500!"
-Experience- I loved working with ABC Catering.., they made it easy and convenient for me to provide meals for our lunch meeting."

Start by making a list of your best clients-
-clients that you have a good relationship with(these customers probably visit daily or communicate often and you treat them more like they are family.)
-customers that you know have been positively affected by your service or by using your product.(They have a story to tell. Perhaps a "before/after" or a reason why they chose to do business with you.)
-customers who are well-known in the community or who are famous.People listen to and/or follow people who are important or influential.

What kind of testimonial do you want?
Formulate a few important questions to ask the customers on your list based based on the type of testimonial you want. (Results, Before/After, Experience.)
-Ask for their story. Let your customer tell why they chose to do business with you. How your product or service made the difference for them.
-Use different media. Record a testimonial from one client, use another client in a video, and use others for written testimonials. You can use these testimonials for your website, radio ads, and written material.
I often record interviews when I need to write articles. I always have content for my next story and I can write the interview or put the entire audio on my website.

It's good to get the customers final approval before posting or printing.
Look for more about getting customer testimonials next week.