Asking questions like Who or How can get readers to raise their hands and continue reading. Single words like "Congratulations!", "Warning!", and "FREE!" are always attention grabbers as well.
Here are some sample phrases that could be headline starters, just fill in the blanks:

• ___Proven Reasons Why You Should Be _______
• ____ Solutions To ______ Thanks To_______
• An Open Letter To Readers Of The______
• "Are You Still Wasting Money On____And_____, With Little Or No_____?"

Think about your reaction to the marketing materials that you receive. What made you open that letter?
What made you continue reading? Examine the key words that caused you to take action.

One good idea is to start a collection of ads, letters, and postcards that you find and use them to trigger new ideas for headlines that you could use in your own material.

These are some general tips about writing headlines. Next week, we will talk about making headlines especially for your Food Business.